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Your funnel begins at the front end, which is where all of your marketing tools are. Whether you use SEO, pay per click advertising, Web2 promotion, ezine advertising and any of a large number of lead creating techniques, your objective at the front end is to get an opt-in, which is basically a volunteer jumping into your funnel.

At the front end you are look for people to give you permission to contact them. Once in the funnel, you start the process of qualifying and disqualifying leads. Disqualification is an important part of a sale funnel You must spend the bulk of your time on qualified leads, who are interested in your products, not those who have little interest. Your front end is about capturing leads, and keeping those that show interest in what you have to offer.

You don't make money at the front end, just fill your funnel. The back end is where the money is made. Your back end customers have filtered down the funnel, opting for free offers, and paying initially for inexpensive items, then other higher priced products. At the back end, they are exposed to the highest priced products such as audio and video products, seminars, mentoring or even highly priced ebooks.

Your sales funnel allows you to analyze every step of the process and decide where your efforts are best expended at any one time. Internet marketers that use sales funnels have a more focused route to follow, and are on top of their business day after day, and fully aware of the potential of their lists and how to maximize them. That is why you need a sales funnel to maximize your business potential.

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Flamenco – Passion and Expression in Spanish Music

Flamenco dancing is an expressive form of dance, which has its roots in Andalucia, Spain and more specifically, according to some experts, in Jerez de la Frontera. It originated among Indian gypsies who had arrived and settled in Spain after travelling around Europe in the early part of the 15th century, to later be joined by others who came from North Africa.

The gypsies brought with them their own language, Romano, and an oriental style of music never before heard on the Spanish mainland. As the centuries passed, the cultures of the local population of Jews and later the Moors all had an influence on the gypsy music with elements from their musical styles being incorporated.

From their arrival in Spain, the gypsies were classified as outcasts of society and special laws were made specifically for them. Forced to live in camps as they were not allowed to own any property, many took up work in local mines or in the fields of the region leaving those with any sort of skill to make a slightly better living in work such as blacksmiths and jewellers.

The people were treated badly and the flamenco song (the cante) was initially performed at family gatherings as a way to express feelings of depression and misery. During the early years, flamenco is thought to have been entirely a vocal art form, which was accompanied by the rhythmic clapping of hands.

King Carlos III changed the fortunes of the gypsies in the 18th century when he removed their specific laws and gave them the same rights as other Spanish citizens; however, this did not remove the stigma of mistrust that the Spanish people had of them. Due to their newfound freedom, the gypsies were able to improve their financial status and some of the previously out of reach items such as musical instruments became within their means, hence the arrival of the guitar (el toque) and its addition to the cante.

As the flamenco style of music became more popular near the end of the last century, performers began to appear at parties of the richer members of society with professionals staging the music and dance, the most popular of which were the fandangos, at ‘cafes cantantes’.

The ‘opera flamenca’ period followed as the flamenco gained in popularity and began to appear in theatre stage shows. These, however, tended to focus more on the melodic style of music – cante bonito – which did not express the passion as much as the early gypsy styles.

As the Second World War progressed through Europe there was little prospect of performances on stage, but during the 1950s festivals in Andalucian towns such as Malaga, Jerez and Cordoba rekindled public interest producing a new generation of performers.

The motions and facial expressions of the female flamenco dancers can be compared to those of Oriental dancers with the only exception being that they are more forceful. Each style of dance uses a handheld musical instrument - the flamenco dancer, castanets and the oriental dancer, finger cymbals – however; the cymbals used in flamenco are not traditional and have only been in use for the last 100 years or so.

The centuries have seen flamenco progress from sombre home songs expressing feelings of hardship to popular stage shows throughout the world that continues to be developed.

About the Author

Written by Mark Buckingham for Rentaccomspain.com. Rent or buy your perfect Spanish retreat direct from the owner. Find other articles on Spain hereFind properties to buy in Spain here

What view of Polaris would you get from...?

i) The north pole of the earth
ii) London (latitude 51.5 degrees North)
iii) The equator
iv) New zealand

i) above your head
ii) 51.5 degrees north above horizon
iii) on the horizon
iv) can't see it because you're in the southern hemisphere.

New Music Tuesday: R.E.M. & Concrete Blonde Reissued; New Crowded House, Danger Mouse/Sparklehorse, MIA, Matt Schofield
There must have been something to that whole "holiday weekend" theory because we probably have four times more titles this week than we did last week.  Are any of them any good?  Let's not waste any time, let's take a look:

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